Allison Boutique: One stop shop for women, men and women at heart.

Last October 21, 2018, I and my v/blogger friend, Ate Rika of RikaNobela, was privileged to be invited to the opening of the newest concept store in Golden City, Allison Boutique. At first, I had no idea what a concept store is so I was excited to see the actual store itself.


When I finally got there, Kuya Guil (Ate Rika’s husband) and the kids were outside while Ate Rika was already filming for the vlog inside the store. There were so many people inside so I waited for Ate Rika to come out instead since I did not want to add up to the crowd inside. When she finally came out, we decided to eat lunch first at Jollibee (A true filipino favorite) before we interview the owner of Allison Boutique.

After eating, we proceeded with the interview. Here’s a short summary of how the interview went:

Ms. Yen Velayo is the owner of Allison Boutique. She started as a model for photographers at the age of 16.  She was also a Princess at Enchanted Kingdom before. Through her love for makeup, she decided to start an online shop. She had lots of customers and they wanted more so that’s when she opened her first shop where she added more items for the customers to choose from. After some time, she went to Japan to buy stocks but when she came back, the stocks sold out in just 2 weeks! Then a supplier approached her and the rest is history. Now, Allison Boutique is such a huge hit and is gaining more and more customers every single day. But before their success, they also had a lot of struggles that they have overcome with pride and joy. Her advice to all the business starters and dreamers: “Believe in yourself, make plans and just do it.”

(Full interview with Ms. Yen will be on Ate Rika’s Youtube channel: myRIKAness)

So what is a concept store?

A concept store is basically like what you see in the SM Department store, but the price is way less cheaper since the brands are not fully known by the masses. The great thing about Allison Boutique is that they aim to support local products from the Philippines! #SupportLocal

Now let me tell you, after the interview, my shopaholic heart squealed since it was time to roam around the shop. I was so overwhelmed with everything that I was seeing! I wanted to snag everything in there! It was definitely going to be my favorite shop. From the clothes to the accessories to the makeup to the skincare!! My eyes were twinkling like a child in a candy shop!

Here are a few photos that I took from the shop:


Ate Rika’s boys

I don’t know about you but I will definitely be back to hoard goodies from Allison Boutique!

The shop is located at the 2nd floor of the newest building in Golden City Santa Rosa, Laguna beside Jollibee and Bliss Salon & Spa.  They are open daily from 10 AM to 8 PM so I better not hear any excuses! Go shop to your heart’s content!

You can also check out their social media pages to get updates if they have new items or restocks here:

I would like to take this opportunity to thank Ms. Yen Velayo for being so generous and kind to us and for accommodating us despite being very busy with the shop’s opening and for giving me the opportunity to feature Allison Boutique in my blog. And also to Ms. Angel (Ruvel Takuma on Facebook) for the invitation. I will forever be grateful!

Liked what you read? Subscribe to my blog and follow me on my social media accounts to get updates when I post new stories It will mean so much to me. Hugs!- Chell


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